Ridern Homes

Client

Ridern Homes - a start-up property development firm creating innovative, sustainable, and inspiring spaces that resonate with customers’ vision.

The Challenge

Ridern Homes was in the start-up phase, looking to attract potential investors, including equity partners, institutional capital, high-net-worth individuals, and joint-venture developers, to help scale their property portfolio. As a new entrant, they were perceived as a higher-risk investment option, making credibility and positioning critical.

Our Approach

1. Clarifying positioning & investor value proposition

We ran a series of workshops to define Ridern Homes’ core investor appeal:

• Targeted property types: Residential, sustainable builds, mixed-use developments
• Differentiators: Design innovation, sustainability focus, risk mitigation
• Track record & case studies: Identified key experiences to highlight in investor communications

Outcome:

• Investor pitch deck
• One-page investment summary for each project

2. Building a digital presence

We provided recommendations to create a strong, investor-focused digital presence that builds credibility and drives conversions:

• Investor section/page with projects, returns, timelines, FAQs
• SEO optimisation for investor-focused search terms
• News/insights blog covering market trends and investment rationale
• Lead capture forms tailored specifically to investors

3. Content & thought leadership

We developed high-value B2B content to establish Ridern Homes as a trusted property investment expert:

• Whitepapers & reports on the UK housing market, build-to-rent trends, and sustainable homes demand
• Case studies demonstrating projected returns, risk mitigation, and planning success
• LinkedIn articles and posts to position Ridern Homes as a market leader

4. Account-Based marketing for high-value targets

To maximise ROI with limited resources, we helped Ridern Homes focus on the investors most likely to engage:

• Built a targeted prospect list (family offices, investment funds, private wealth managers)
• Personalised outreach via email, LinkedIn, and direct mail

Results

1. Clearer value proposition and market positioning
   Ridern Homes now has a clear, compelling investor value proposition that differentiates them in the market.
2. Pitch-ready investor decks
   The team could present with confidence, equipped with professional materials that communicate opportunities effectively.
3. Targeted account strategy
   A clear list of target accounts to pursue with the tools to do so effectively. Overall, the groundwork was laid for scalable investor acquisition, positioning Ridern Homes for successful portfolio growth.

”Working with Moeder has been a game-changer for Ridern Homes. They helped us clarify our investor value proposition, create professional pitch decks, and develop a targeted strategy to reach high-value investors. Their expertise in B2B marketing and account-based approaches gave us the confidence and tools to approach investors effectively. The team is creative, responsive, and results-driven – we couldn’t recommend them more highly.” Josh Hern, Founder, Ridern Homes