Computer Science Re:Boot

Client

Computer Science Re:Boot is an AI & technology learning platform delivering live, online bootcamps in AI, coding and computer science for students aged 10–18. The organisation’s mission is to inspire and equip the next generation of digital innovators through hands-on, confidence-building learning experiences led by expert tutors.

The Challenge

Computer Science Re:Boot operates in a fast-growing but increasingly competitive education market. While demand for AI and coding education among young people is rising, parents and students face a crowded landscape of online courses, bootcamps and self-paced learning platforms.

The key challenges were:

• Increasing student enrolments for short-format AI bootcamps
• Building trust and credibility with parents making purchasing decisions
• Clearly communicating the outcomes and value of the bootcamps in a short decision window
• Reaching both parents and students with messaging that resonated with each audience
• Driving conversions within fixed school holiday periods, where timing is critical

Our Approach

We developed a student-recruitment focused marketing strategy built around visibility, trust, and conversion.

1. Clear positioning & messaging

We refined messaging to clearly communicate outcomes rather than just content - focusing on skills gained, confidence built, real projects completed and certificates earned. Messaging was tailored separately for parents (future skills, value, credibility) and students (fun, projects, AI creation).

2. Digital and off-line acquisition strategy

We implemented a multi-channel digital approach combining:

• Paid social advertising (Meta and TikTok) targeted at parents and tech-interested students
• Short-form video and visual content showcasing bootcamp experiences, student projects and tutor expertise
• Landing page optimisation with strong calls-to-action, simplified booking flows and prominent social proof

Our offline approach focused on school and community engagement, including:

• Outreach to schools and youth organisations
• Free introductory workshops and demo sessions
• Referral incentives for existing families
• Attendance at educational fairs
• Sourcing sponsorships from corporations / individuals that would pay for a place for disadvantaged children

3. Trust & social proof

To reduce purchase hesitation, we amplified:

• Parent testimonials and reviews
• Student success stories and completed projects
• Clear explanations of teaching approach and tutor expertise

4. Lead nurturing & conversion

An email nurture journey was introduced to guide parents from awareness to booking, using:

• Educational content
• Bootcamp reminders and countdown campaigns
• Timely promotions aligned to school holidays

Results

The strategy delivered strong outcomes across awareness, engagement and enrolment:

• Increased visibility among parents and students interested in AI and tech education
• Improved conversion rates driven by clearer messaging and stronger social proof
• Strong uptake for holiday bootcamp sessions, with cohorts filling within short booking windows
• Increased repeat bookings and referrals from satisfied parents and students

Most importantly, Computer Science Re:Boot strengthened its position as a trusted, outcome-driven AI education provider for young people, supporting sustainable growth while staying true to its mission of inspiring future digital innovators.

”Moeder transformed our marketing. They helped us focus on parents, clarify our messaging, and drive more bootcamp enrolments. Their strategy and execution delivered real results - we couldn’t recommend them more.” Computer Science Re:Boot Team