5th Street Global

Client

5th Street Global is a B2B SaaS consultancy for real estate and investment management firms, helping organisations harness data, technology, and advanced analytics to improve decision-making and operational performance.

The Challenge

Operating in a fast-moving, innovation-driven sector, the business needed to establish a clear and compelling market presence on a lean marketing budget. With limited internal marketing resources and a rapidly evolving industry landscape, the team required strategic direction, consistent messaging, and the tools to clearly articulate its value to prospects and partners.

Our role was to act as both strategic advisor and operational marketing arm - bringing clarity, structure, and the foundational assets required to support sustainable growth.

Objectives:

• Define and formalise 5th Street’s value proposition
• Establish consistent messaging across all customer-facing touchpoints
• Equip the team with professional sales enablement assets
• Refresh digital presence to improve credibility and engagement
• Improve brand visibility through LinkedIn and industry events
• Build foundations for a scalable thought leadership strategy

Our Approach

1. Clear, aligned messaging

We ran a series of in-depth value proposition workshops with the leadership team to define:

• Core brand narrative
• Key differentiators
• Messaging pillars
• Audience-specific proof points

This work brought internal alignment and a unified story the whole business could confidently use.

2. Sales Enablement Suite

To support conversion and consistency, we developed:

• Pitch decks
• Brochures
• One-pagers
• Proposal templates

These assets elevated the professionalism of the brand and significantly streamlined the sales process.

3. Website content refresh

We rewrote and restructured key sections of the website to reflect the new messaging framework. This improved clarity, relevance and SEO performance.

Result: 73% increase in engaged web traffic year-on-year, demonstrating stronger audience resonance and improved discoverability.

4. LinkedIn content support for company page & senior leadership profiles

We managed monthly content output, ensuring:

• Consistent posting
• Thought leadership positioning
• Professional design and copy
• Clear alignment with the new messaging

Result: +102% followers, +79% impressions, +23% engagement rate.

5. Event coordination

We supported 5th Street’s presence at two key industry events, coordinating schedules, materials, and on-the-ground visibility to ensure maximum impact.

6. Email marketing

Using Mailchimp, we cleansed and restructured the database, enabling accurate segmentation by prospect and client type while maintaining full GDPR compliance. We delivered multi-touch lead nurture campaigns supported by dedicated landing pages and LinkedIn promotion across the UK and Middle East markets.

Result: Average open rate increased to 40% (up from 27%).

Outcome

On a lean budget and limited internal support, Year 1 delivered:

• A unified and compelling value proposition
• Professional sales materials that boosted commercial confidence
• A 73% increase in engaged web traffic
• Stronger LinkedIn presence with a 102% increase in followers and a 23% increase in engagement rate
• Expanded network and pipeline opportunities via industry events
• More effective email marketing, with a 13% increase in open rates
• A clear, scalable foundation for future marketing efforts

What’s next (Year 2 strategy)

With the foundations in place, we are shifting focus to:

1. Personal brand building
   Developing visible, influential profiles for key team members to drive credibility and trust.
2. Case studies & social proof
   Launching a suite of customer stories to demonstrate 5th Street’s real-world impact.
3. Thought leadership engine
   Creating high-value content that positions the business as a leading voice in their category, building authority and driving inbound interest.
4. Go-to-market strategy
   Supporting their BI and AI product launches with impactful go-to-market strategies.

Year 1 was about building the foundation. Year 2 is about amplifying the brand and accelerating momentum.

”Working with Hope at Moeder has given us clarity, direction and a level of brand consistency we didn’t have before. The value proposition work aligned our whole team, and the sales materials they developed have genuinely elevated how we show up to clients. Hope has been proactive, collaborative and an essential extension of our team - and we’re excited to build on the strong foundation we’ve created as we move into year two.” — Matt Burnham, Managing Director, 5th Street